Last updated 2026-04-28.
Important context (2024-2026): Clearbit was acquired by HubSpot in November 2023 and rebranded as Breeze Intelligence in 2024. The standalone Clearbit product no longer exists; the data and enrichment APIs now live inside HubSpot's Breeze suite. This guide covers how Breeze Intelligence (formerly Clearbit) integrates with the modern B2B martech stack in 2026, and what changed for teams that built workflows on the old Clearbit APIs.
30-second answer. The 11 highest-leverage Breeze Intelligence (formerly Clearbit) integrations in 2026 are: HubSpot CRM, Salesforce, Marketo, Slack, Zapier, Segment, Google Ads, LinkedIn Ads, Outreach, Salesloft, and a "data warehouse via reverse ETL" pattern (Hightouch / Census). Pick by where the bottleneck is: lead enrichment (CRM integrations), routing speed (Slack), audience activation (ads + reverse ETL), or outbound personalization (sales engagement).
What changed since this guide was first useful
| Capability | Abmatic AI | Typical Competitor |
|---|---|---|
| Account + contact list pull (database, first-party) | ✓ | Partial |
| Deanonymization (account AND contact level) | ✓ | Account only |
| Inbound campaigns + web personalization | ✓ | Limited |
| Outbound campaigns + sequence personalization | ✓ | ✗ |
| A/B testing (web + email + ads) | ✓ | ✗ |
| Banner pop-ups | ✓ | ✗ |
| Advertising: Google DSP + LinkedIn + Meta + retargeting | ✓ | Limited |
| AI Workflows (Agentic, multi-step) | ✓ | ✗ |
| AI Sequence (outbound, Agentic) | ✓ | ✗ |
| AI Chat (inbound, Agentic) | ✓ | ✗ |
| Intent data: 1st party (web, LinkedIn, ads, emails) | ✓ | Partial |
| Intent data: 3rd party | ✓ | Partial |
| Built-in analytics (no separate BI required) | ✓ | ✗ |
| AI RevOps | ✓ | ✗ |
- Acquisition + rebrand: HubSpot acquired Clearbit in November 2023; the rebrand to Breeze Intelligence shipped in 2024. Per HubSpot's product communications, the data services continue, with Breeze as the umbrella for HubSpot's AI and data products.
- Native HubSpot integration deepened. What used to be a paid Clearbit Reveal connector is now part of HubSpot's broader Breeze offering for HubSpot customers. The integration story for HubSpot users is the simplest it has ever been.
- Standalone API access changed pricing. Teams using Clearbit Enrichment outside the HubSpot ecosystem saw packaging shift toward Breeze Intelligence credits. We mapped the trade-offs in our Clearbit pricing breakdown and HubSpot Breeze pricing.
- Cookie deprecation finished. Third-party cookies are functionally dead in Chrome by mid-2026 per Google's roadmap. Reverse-IP and firmographic data (Breeze's core) became MORE important, not less.
The 11 integrations that actually matter in 2026
1. HubSpot CRM (native, the obvious one)
The deepest integration, since Breeze Intelligence IS HubSpot now. Inbound leads get auto-enriched with company size, industry, technographics, and seniority. Lifecycle stages and lead scores update in near-real time.
When to invest: if you're already on HubSpot, this should be on. If you're considering HubSpot, this is one of the bigger reasons to. Compare with Category-1 alternatives in our Clearbit alternatives piece.
2. Salesforce
For the sizable share of Breeze customers who run Salesforce as their CRM, the integration enriches Lead and Account records and pushes new fields through Process Builder / Flow into routing and scoring. The trade-offs vs. ZoomInfo's Salesforce-native enrichment are in Clearbit vs. ZoomInfo.
3. Marketo
Enrichment-on-form-submit is the killer use case. The visitor types an email and three seconds later the record has 30 fields populated. That's the difference between a campaign that segments on email-domain alone and one that segments on company size and industry.
4. Slack
The under-appreciated one. Real-time alerts in Slack when an enriched account hits the site, books a demo, or visits pricing. Combined with the routing logic in your CRM, this is how AEs find out about hot accounts in seconds, not the next morning's report.
5. Zapier (and the no-code routing layer)
For teams without a Marketo or a HubSpot-Workflows tier, Zapier wires Breeze enrichment into anything: form submission triggers enrichment triggers Slack alert triggers CRM record creation. Held together by no-code, but it works.
6. Segment (and the broader CDP pattern)
If your stack is built on a CDP, Breeze data flows IN as an enrichment source and OUT as a destination property attached to user profiles. Downstream tools (your site personalization layer, your email tool, your ad platforms) all see the same enriched profile.
7. Google Ads (audience match)
Build account-level audiences from your enriched CRM, push them to Google Ads via Customer Match. Run "in-funnel enterprise accounts" remarketing without the ad platform itself knowing what makes them enterprise.
8. LinkedIn Ads (matched audiences)
Same pattern, more important for B2B. LinkedIn's matched audiences are most useful when the input list is firmographically clean. Breeze enrichment cleans the list. Together, your LinkedIn ABM lift is real, not noise.
9. Outreach
The first sales engagement integration. Pull enriched fields into Outreach sequences for personalization tokens. The visitor opens an email that references their actual company size and stack, not a generic "I noticed you're at $COMPANY" line.
10. Salesloft
Same play, different tool. The choice between Outreach and Salesloft is more a function of org preference than data integration; both pipe Breeze fields cleanly.
11. Reverse ETL (Hightouch / Census) into the data warehouse
The 2026-relevant pattern. Sync Breeze data into Snowflake / BigQuery / Redshift, model it in dbt, then push enriched audiences out to anywhere via Hightouch or Census. This is how data-mature teams get themselves off vendor-locked workflows.
The integration buying mistakes to avoid
Mistake 1: Over-paying for "all of the above"
Most teams use 3 of these 11 deeply and the rest barely. Audit which integrations are actually delivering before you renew expansion seats. Breeze pricing can creep fast on credit consumption.
Mistake 2: Treating enrichment as a one-time event
Companies change. Headcount grows. Tech stacks shift. Re-enrichment on a quarterly cadence keeps the data alive. One-shot enrichment at lead capture is table stakes; rolling enrichment is leverage.
Mistake 3: Not closing the loop with personalization
Enrichment without action is paperwork. The reason to know a visitor's company size is to SHOW them different content. If the enrichment is feeding a dashboard nobody acts on, you're paying for a museum.
Mistake 4: Picking the wrong source for your stack shape
If you're not on HubSpot, the Breeze case is weaker. Compare honestly. Our HubSpot Breeze vs. Clearbit piece covers the historical context; our Clearbit vs. ZoomInfo takes on the data-quality question.
Skip the manual work
Abmatic AI runs targets, sequences, ads, meetings, and attribution autonomously. One platform replaces 9 tools.
See the demo →How Abmatic AI fits alongside Breeze Intelligence
Abmatic AI complements Breeze rather than replacing it. We're a personalization platform; Breeze is one of several data sources we read from. If you're already on HubSpot, your enriched account data flows from Breeze into Abmatic AI, and we handle the surface (the marketing site, the demo page, the personalization layer). If you've shopped Clearbit alternatives for the data side, Abmatic AI is the page-side complement.
Book a demo and we'll wire your existing enrichment data into a personalized homepage on the call.
FAQ
Does Clearbit still exist as a product?
The Clearbit brand has been retired. The product lives on inside HubSpot as Breeze Intelligence (rebranded in 2024 after the November 2023 acquisition). APIs and enrichment services continue, with packaging shifted toward HubSpot's broader Breeze pricing.
Are old Clearbit API integrations still working?
Most legacy Clearbit API endpoints continued to work through the transition, but new development should use Breeze Intelligence APIs per HubSpot's developer guidance. Check HubSpot's published deprecation notices for current status.
Should I migrate off Breeze if I'm not on HubSpot?
It depends on your stack. The integration story is strongest if you're on HubSpot CRM. If you're on Salesforce + Marketo, ZoomInfo or Apollo can be more cost-effective for the same enrichment outcomes. Run the comparison using Clearbit vs. ZoomInfo.
Which integration delivers the fastest ROI?
For most teams, the Slack + CRM combination. Real-time hot-account alerts that route to the right AE compress the demo-booked window from days to hours.
Does Breeze Intelligence handle reverse IP / visitor de-anonymization?
Breeze ships visitor de-anonymization features for HubSpot customers; the depth varies by tier. Compare against Warmly and RB2B if visitor de-anonymization is the primary use case.
How does cookie deprecation change the integration calculus?
It makes firmographic and reverse-IP data MORE valuable, not less. Cookies were never the source of the firmographic enrichment; they were just the signal layer for behavioral tracking. Breeze's core data services were always upstream of the cookie problem.
What to do this week
- Audit which of the 11 integrations you're actually using. Cancel the rest.
- If you're on HubSpot, turn on the deepest Breeze integration tier you can justify, and instrument the Slack alerts.
- If you're not on HubSpot, run a 60-day evaluation against Clearbit alternatives using your real data.
- Set a quarterly re-enrichment cadence. Stale data is the silent ROI killer.
- Book a demo with Abmatic AI if you want to see how enriched data activates on the marketing-page side.
Related reading: Clearbit alternatives in 2026.
