Run Demand Gen and ABM Together
When to use demand gen vs. ABM. How to run both programs simultaneously and allocate budget across them.
May 1, 2026
Abmatic AI Blog, Page 28
Page 28 of 414 · 9,919 articles
B2B Personalization: 4-Layer Framework
A practical framework for scaling personalization in B2B: from account-level to stakeholder-level to moment-based to content-level.
May 1, 2026
B2B Content Personalization Playbook
Practical playbook for personalizing B2B content at scale. From dynamic websites to stakeholder-specific PDFs to role-based messaging.
May 1, 2026
Best B2B Advertising Platforms Compared
Compare B2B advertising platforms. Evaluate features for account-based and demand generation campaigns.
May 1, 2026
Best ABM Tools for Mid-Market Companies
Top ABM platforms for mid-market B2B. Evaluate features and fit for growing revenue teams.
May 1, 2026
RollWorks Alternatives: ABM Advertising Platforms
Compare RollWorks alternatives for account-based advertising. Evaluate ABM ad platforms for B2B teams.
May 1, 2026
Bombora Alternatives: Intent Data Platforms 2026
Compare alternatives to Bombora for intent data. Evaluate sources and B2B intent providers.
May 1, 2026
6sense Alternatives for Small Business ABM
SMB-friendly ABM alternatives to 6sense. Compare cost, ease of use, and features for growing B2B teams.
May 1, 2026
Abmatic AI vs Triblio: Account Engagement Compared
Compare Abmatic and Triblio for account engagement. Evaluate features and use cases for ABM teams.
May 1, 2026
Abmatic AI vs Terminus: ABM Platform Comparison
Compare Abmatic and Terminus for account-based marketing. Evaluate features, pricing, and use cases.
May 1, 2026
Intent Data Types for ABM
Intent data reveals when accounts actively research your solution category. Understand first-party, third-party, and technographic intent.
May 1, 2026
Firmographic Segmentation Explained
Firmographic segmentation groups accounts using company attributes like industry, size, and location for targeted ABM campaigns.
May 1, 2026
B2B Audience Segmentation
B2B audience segmentation divides target markets into distinct groups based on company and buyer attributes for focused campaigns.
May 1, 2026
Account Scoring Models Explained
Account scoring quantifies account fit and engagement signals to prioritize which accounts sales should pursue immediately.
May 1, 2026
Ideal Customer Profile (ICP) Definition | Abmatic AI
May 1, 2026
Demand Generation Definition | Abmatic AI
May 1, 2026
Product Launch Strategy for B2B SaaS Using ABM 2026
Launch new products with account-based marketing. Coordinated outreach, early adopter campaigns, and post-launch scaling playbooks.
May 1, 2026
B2B Demand Generation Guide for UK Companies
Master demand generation strategies for UK B2B. Attract buyers, nurture pipelines, and accelerate sales cycles with proven tactics.
May 1, 2026
Top Intent Data Providers 2026: Best Buying Signal Platforms for B2B
Best B2B intent data platforms for ABM and demand generation. First-party, second-party, and third-party data signals compared.
May 1, 2026
Multi-Touch Attribution in B2B: Definition & Models
Multi-touch attribution assigns credit to multiple touchpoints in the customer journey. Learn how it works and why it matters.
May 1, 2026
What Is B2B Audience Segmentation? Strategy Guide
B2B segmentation divides accounts into groups based on fit, intent, and behavior. Learn how segmentation improves targeting and messaging.
May 1, 2026
B2B Personalization: Definition & Why It Matters
B2B personalization tailors marketing and product experiences to fit the buyer's account, industry, and use case. Learn how it works.
May 1, 2026
ABM Strategy for Nordic B2B Companies 2026
Account-based marketing for Nordic enterprises. Win deals in Sweden, Norway, Denmark, and Finland with targeted, data-driven strategies.
May 1, 2026
ABM for ANZ SaaS Companies 2026
Account-based marketing strategies for Australian and New Zealand SaaS. Win enterprise customers with targeted, personalised campaigns.
May 1, 2026