Account Engagement Score Definition | Abmatic AI Glossary
Account engagement score quantifies how actively an account is interacting with your brand across content, email, and web touchpoints.
May 2, 2026
Abmatic AI Blog, Page 7
Page 7 of 414 · 9,919 articles
Target Account List (TAL): Definition & How to Build
A target account list identifies high-value accounts for ABM. Learn what a TAL is, how to build one, and how to use it effectively in sales.
May 2, 2026
Ideal Customer Profile (ICP) Definition | Abmatic AI Glossary
An ideal customer profile (ICP) is a detailed description of the company most likely to benefit from and buy your product.
May 2, 2026
Multi-Channel ABM Campaign Playbook: Orchestration at Scale
May 2, 2026
Intent Data in B2B: Definition & Why It Matters
Intent data signals which B2B buyers are actively researching your solution. Learn what intent data is, how it works, and why B2B marketers use it.
May 2, 2026
Visitor Identification: B2B Website Tracking Explained
Visitor identification reveals which companies are visiting your website. Understand how B2B visitor ID works and why it matters for sales and marketing.
May 2, 2026
B2B Demand Generation: Definition & Strategies
B2B demand generation creates interest and builds pipeline. Learn what it is, how it works, and proven tactics to generate qualified B2B demand.
May 2, 2026
Target Account List (TAL): Definition & How to Build
A target account list identifies high-value accounts for ABM. Learn what a TAL is, how to build one, and how to use it effectively in sales.
May 2, 2026
Marketing-Sales Alignment Framework
May 2, 2026
Account Scoring: How to Prioritize Target Accounts
Account scoring ranks your target accounts by purchase likelihood and value. Learn what account scoring is and how to implement it for B2B sales.
May 2, 2026
Intent Data in B2B: Definition & Why It Matters
Intent data signals which B2B buyers are actively researching your solution. Learn what intent data is, how it works, and why B2B marketers use it.
May 2, 2026
Account-Based Marketing: Definition & Strategy
Account-based marketing targets specific high-value accounts with personalized campaigns. Learn what ABM is, why it works, and how to implement it in 2026.
May 2, 2026
B2B Demand Generation: Definition & Strategies
B2B demand generation creates interest and builds pipeline. Learn what it is, how it works, and proven tactics to generate qualified B2B demand.
May 2, 2026
How to Run Account-Based Advertising at Scale in 2026
May 2, 2026
Account Scoring: How to Prioritize Target Accounts
Account scoring ranks your target accounts by purchase likelihood and value. Learn what account scoring is and how to implement it for B2B sales.
May 2, 2026
Account-Based Marketing: Definition & Strategy
Account-based marketing targets specific high-value accounts with personalized campaigns. Learn what ABM is, why it works, and how to implement it in 2026.
May 2, 2026
How to Measure Pipeline Influence From Your ABM Program
May 2, 2026
How to Build a Target Account List for B2B SaaS
May 2, 2026
B2B Marketing Trends 2026: What's Changing
Key B2B marketing trends in 2026: account-based strategies, AI-driven personalization, buyer intent, and the shift from volume to value.
May 2, 2026
Account-Based Selling: Definition & Strategy
Account-based selling coordinates sales strategy around specific high-value accounts. Learn what ABS is and how to implement it effectively.
May 2, 2026
How to Align Sales and Marketing Around ABM in 2026
May 2, 2026
ABM vs. Inbound Marketing: Comparison & Strategy
ABM and inbound marketing serve different purposes. Learn when to use each strategy and how to combine them for maximum revenue impact.
May 2, 2026
B2B Marketing Trends 2026: What's Changing
Key B2B marketing trends in 2026: account-based strategies, AI-driven personalization, buyer intent, and the shift from volume to value.
May 2, 2026
Account-Based Selling: Definition & Strategy
Account-based selling coordinates sales strategy around specific high-value accounts. Learn what ABS is and how to implement it effectively.
May 2, 2026